2018年,整个乘用车行业处于一种“百废待兴”的状态,各个车企都出现了不同程度的同比下滑的情况,前几年高速发展的格局戛然而止,车市走势趋于平缓,在这种大格局下,继力帆汽车被车和家收购后,又有一家老牌民族企业挂牌出售,它就是川汽野马。野马汽车诞生于上世纪80年代,以军用越野车和客车、货车起家,在2002年被福临集团收购,被收购后,就开始了转型,主要生产民用SUV和MPV,如今随着汽车行业的不景气,它又一次被送上了交易市场。
在交易之前,野马汽车的负债金额已经高达38.34亿元,很显然,野马汽车的发展已经无以为继,挂牌出售也是无奈之举。在野马汽车的首款MPV——斯派卡上市之初,野马汽车还是踌躇满志,扬言不把野马做上市,决不罢休!可是时间仅仅过了一年,野马汽车便倒下了,真的是让人充满唏嘘。
在斯派卡的新车发布会上,野马还把别出心裁的把汽车论斤卖,舒适型20元/斤,豪华型24元/斤,这款带电动侧滑门的7座MPV以5.98-7.58万元的价格上市,可谓诚意满满,但是经过一年时间的市场考验,它没有缓解野马汽车身上的病,野马汽车依然负债累累,不得不卖身求存。其实除了斯派卡外,野马还打算在2019年第一季度上市一款全新的SUV——T60,但是由于野马的挂牌,这款T60如果推出的话,已经更换了东家。
在不久前,山东雷丁汽车收购了野马汽车82.5%的股份,正式入主野马汽车,一共花了14.5亿元。野马汽车留了一个“烂摊子”,雷丁汽车为什么还要收购它呢?这应该算是“各取所需”吧,福临集团急需一笔资金来缓解自身压力,而雷丁汽车则是看中了野马汽车的销售渠道和汽车的制造经验。雷丁汽车之前一直致力于生产低速电动汽车,没错,就是你口中的“老年代步车”!收购野马汽车后,就意味着它具有了生产传统的燃油汽车和高速新能源汽车的资质,因为野马汽车具有“全牌照”。
“全牌照”包括生产燃油乘用车和商用车以及新能源汽车的所有资质,这才是雷丁汽车最看重的东西吧?对于消费者而言,野马汽车这个品牌并不会消失,只不过它的拥有者变了身份而已。
原创文章,作者:cesifu,如若转载,请注明出处:http://www.cesifu.com/article/3893.html
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