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文:懂车帝App原创 杨亚楠
8月7日,北汽蓝谷新能源科技股份有限公司(以下简称“北汽蓝谷”)公布了其子公司——北京新能源汽车股份有限公司(以下简称“北汽新能源”)在2019年7月的产销快报:其7月销量为12509辆,同比大幅增长了77.86%;1-7月累计销量为77668辆,同比增长了28.10%。
此前,汽车行业普遍认为,在今年6月26日新能源汽车补贴退坡之后,新能源汽车企业的销量将会普遍受到比较大的冲击。例如北汽新能源的主要竞争对手比亚迪汽车,其新能源汽车在7月的销量为16567辆,同比下降了11.8%。
不过,北汽新能源在7月的销量反倒实现了超过70%的增长。对此,有分析人士认为,北汽新能源在2019年主动进行了产品结构的调整,生产资源主要向EU5、EX5等中高端车型供应,逐步扭转其过往以低端产品为主的结构和形象,目前来看,这一调整收到了一定的效果。

图为北汽新能源2019款EX5
从产量数据来看,今年1-7月,北汽新能源的产量仅为15174辆,同比减少了65.76%。可见,面对今年新能源汽车的政策变化和市场波动,北汽新能源方面的调整已经深入到生产、库存等维度。
按照北汽新能源方面的规划,2019年的销量目标是达成22万辆,目前7个月过去,北汽新能源只完成了77668辆,完成率仅为35.30%。不过截至当下,北汽新能源暂时没有调整销量目标的计划,其后续的战略调整动作也值得关注。
原创文章,作者:cesifu,如若转载,请注明出处:http://www.cesifu.com/article/48721.html
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