日系车型高中低细分全部上榜,独占6席_日本汽车,轿车,韩国,美国汽车,奔驰,上汽集团,雪佛兰科鲁兹,原汁原味的德系SUV,上海大众朗逸,奥迪,雷克萨斯汽车,本田雅阁,福克斯,别克英朗,迈锐宝
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国内7月轿车销量排名情况正式公布
近日,国内7月轿车销量排名情况正式公布了,而夺得第一名的依然是上汽大众朗逸。
德系中级车中帕萨进入前十,而雅阁却在10名开外。
大降价促销对于一些销量不好的车型也是一种提升,英朗三缸机+双离合在价格面前也不算什么问题。
奔驰和奥迪的入门级车型的降价争斗也影响了B级车的销量,值得注意的是,日系车却还是非常坚挺依然销量过关。
在前15名的车型当中就有6款是日系车。
日系价格销量依然坚挺
此次的车市下行风暴影响最大的是美系车和国产车,德系车虽然影响不大但是还是不敌日系。
为此最难对付的对手就是日系车,人家不仅不讲价销售而且还加价都买不到,不得不佩服日系车的产品力。
在豪华品牌方面也出现了这种情况吗,雷克萨斯一跃而起直接对标BBA,现在BBA都不如日系的价格坚挺。
日系车不仅仅是在产品力和价格上赢得对手,而且其中的车型也是覆盖了低、中、高所有的十分车型。
使得整个日系车的价格区间覆盖也非常广,所以消费者的选择也非常的多。
美系成了最悲催的一位
看来要赢得更多的销量也只能通过降价才能和日系刚一刚。
就拿美系车来说,福克斯和科鲁兹甚至迈锐宝这三剑客,但是不能承托整个系列,销量参差不齐而且有的车型无人问津,即使降价也提升不了多大。
想美系车就是换代出了问题,比如科鲁兹在消费者的心目中表现一直很好。
有口碑有市场但是换代之后外观设计都变得更加秀气,有点像韩国小明星一般显得不够大气。
所以让消费者非常的不理解,也不为其买单。
原创文章,作者:cesifu,如若转载,请注明出处:http://www.cesifu.com/article/49927.html
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