根据个人喜好按需定制,让用户参与到新车的价格制定中,真正将购车自由交还给消费者。在上海国际车展上,自带差异化、个性化标签的上汽大通MAXUS D60一经亮相就“虏获”了众多消费者的芳心。
作为业内率先提出C2B智能定制模式的车企,上汽大通汽车有限公司(以下简称“上汽大通MAXUS”)正通过不断探索C2B智能定制模式,筑牢差异化竞争的护城河,在车市寒冬中谋求逆势增长。
数据显示,2018年上汽大通全年销售整车84017辆,同比增长达18%;其中,海外总销量达16295辆,同比增幅达60.3%。目前C2B大规模智能化定制订单占比已超过80%。
在上汽大通MAXUS总经理徐秋华看来,公司打造差异化竞争力最明显的标志就是C2B智能定制模式,凭借差异化的竞争能力,在汽车市场相对比较严峻的情况下,我们有胜出的机会。
C2B智能定制从国内走向全球
登录上汽大通MAXUS的“蜘蛛智选”平台,自由选择想要的配置,在线上成功下单以后,直接找线下经销商提车,在以智能制造为代表的工业4.0时代,这种个性化定制场景正越来越贴近汽车消费者的生活。
依托于在业内新创的C2B智能定制模式,通过革新“流水线”造车和“套餐式”卖车的传统模式,满足“千人千面”的需求,上汽大通MAXUS为消费者提供“永不撞衫”的车型,让“生而与众不同”的品牌理念更加深入人心。
以此次亮相的上汽大通MAXUS D60为例,在“全民定制”理念之下,从定义、开发、验证、选配、定价、改进的每一步,都会与用户产生有温度的关系,真正做到让每个人都能参与到“创造生活”的过程中来。
除个性化选配外,上汽大通MAXUS D60沿袭了全民定制全路况SUV D90、全能家旅MPV G50“用户参与定价”的理念,同样在定价环节放权给了消费者。消费者可通过“蜘蛛智选”智能选配器,在线选配并提交心中的价位以参与活动。
上汽大通MAXUS副总经理王瑞认为,“蜘蛛智选”让上汽大通MAXUS在整个汽车市场上有了一个非常亮眼的标签。上汽大通MAXUS能够在车市遭遇寒冬的背景下逆势增长,其中一个因素是把选择权交给客户,将整个开发过程都向客户开放。同时,上汽大通MAXUS重新整合所有资源,将组织架构流程体系都转变为面向客户,真正以更高效率服务用户并为他们造最需要的车,未来该体系还将发挥出更大的势能。
不止在国内市场,上汽大通MAXUS C2B智能定制模式已进入澳大利亚等海外发达国家市场,通过“蜘蛛智选”平台可实现D90在澳大利亚门店内进行选配。上汽大通MAXUS总经理徐秋华表示,上汽大通MAXUS相信自己有能力进入发达国家市场,公司将把南美、澳新、东南亚、欧洲等地区作为重点发展的海外主战场。在右舵产品市场布局方面,上汽大通MAXUS预计在2020年左右发布D60右舵产品。
据了解,2018年,上汽大通MAXUS在海外市场增长率达到60%,并成功把全系列产品销售到了46个国家与地区。
王瑞表示,海外市场的客户愿意为自己定制的车、为高品质的车而等待,这是一个优势;此外公司也在改进业务链,优化之后海外订车两三个月就可以交付,“蜘蛛智选”就可以在海外更好地推广。
布局新能源“卡位”先发优势
在传统燃油车领域新品迭出以外,上汽大通MAXUS在新能源领域同样积极发力。
在上海国际车展上,上汽大通MAXUS基于全新旗舰MPV G20,率先推出了将氢燃料电池运用在乘用车领域的G20FC。该车搭载的氢燃料电池,具备技术先进、超长续驶、燃料加注快、绿色环保的优势。
据了解,上汽大通MAXUS G20FC的电机最高功率达到150KW,可实现-30℃冷启动,NEDC综合工况续航里程高达550公里,并且在5分钟内就能完成加氢。作为一款绿色环保的前瞻性车型,上汽大通MAXUS G20FC所配备的高压储氢罐将氢输送入燃料电池,在电堆中氢气与氧气发生阴极与阳极反应产生的电能,可同时供给动力电池和电驱系统,电驱系统将直接驱动车辆前进,驾驶过程中只排放清洁的水,与当下的环保理念高度吻合。
事实上,在清洁能源大趋势下,氢燃料电池车作为汽车环保的更优解决方案,也将成为汽车行业未来的重要发展方向。
就在4月23日,工信部门相关领导表示,将进一步加大工作力度,联合有关部门开展示范运行,破解氢燃料电池汽车产业化、商业化难题,大力推进我国氢能及燃料电池汽车产业的创新发展。
“氢燃料电池汽车和采用锂电池的纯电动汽车都是新能源汽车的重要技术路线。”
据上汽大通MAXUS介绍,2019年是公司的产品大年,将累计推出11款新品,并制定了18万辆年销量目标。在本次上海国际车展上,上汽大通MAXUS全新宽体轻客V90发布,全新旗舰MPV G20首发款也同步上市,同时纯电动全能家旅MPV EG50也正式开启预定。
徐秋华表示,上汽大通MAXUS将来的发展道路,不会再局限做“商”还是做“乘”,而是做客户消费者真正需求的产品,以及能够挖掘消费者的消费欲望和引导消费者消费期待的产品。
1F
请看往期精彩回顾
原创文章,作者:cesifu,如若转载,请注明出处:http://www.cesifu.com/article/29400.html
评论列表(42条)
This write-up is insightful.
I’ll definitely be back for more.
Such a informative insight.
Thanks for posting. It’s well done.
More posts like this would make the blogosphere more useful.
More posts like this would make the internet better.
You’ve undoubtedly done your homework.
More posts like this would make the web better.
Such a beneficial bit of content.
I truly valued the approach this was written.
More posts like this would make the internet a better place.
I really appreciated the approach this was written.
I truly valued the manner this was laid out.
Thanks for publishing. It’s brilliant work.
Thanks for publishing. It’s well done.
I truly liked the style this was explained.
Such a practical insight.
The breadth in this article is exceptional.
More content pieces like this would make the internet richer.
I genuinely enjoyed the approach this was explained.
The thoroughness in this content is noteworthy.
I truly liked the approach this was laid out.
I particularly valued the style this was written.
I truly valued the approach this was presented.
This is the kind of information I look for.
I’ll certainly bookmark this page.
The detail in this piece is noteworthy.
This post is top-notch.
You’ve obviously spent time crafting this.
This submission is excellent.
More articles like this would make the internet more useful.
Such a valuable resource.
I genuinely admired the way this was presented.
Such a helpful bit of content.
More content pieces like this would make the internet a better place.
The clarity in this article is remarkable.
The thoroughness in this write-up is praiseworthy.
Such a practical bit of content.
I found new insight from this.
Such a beneficial resource.
Are you considering a loan against your home to manage your debts? Explore your choices and check what solutions may be available to you.
Unlock the value in your property with a reliable home equity loan — suitable for funding home improvements, large expenses, or debt consolidation.