在国内，买车的重要性可能仅次于买房，大多数人基本就是选择销量榜单的前几位，排名靠后的车型可能都不会看一眼，但是这些销量惨淡的车型中，也不乏我们经常挂在嘴边的一些热门新车，它们在上市前赚足了热度和口碑，但等到真正上市后因为各种原因导致销量不尽人意，下面这三款新车就是其中的典型。
马自达 CX-8
指导价：25.88-33.08万元
“汉兰达杀手”换了一茬又一茬，但到目前为止可以说没一个能打的，锐界不行，大指挥官不行，而此前被众人所看好的CX-8看来也不太行，在开年初的1月份，CX-8的月销仅有262辆，就连英致G3和开瑞K50都比它的销量高，而懂哥相信大部分人连这俩车的名字都没听过，可想而知CX-8有多惨了。
CX-8失利的最大原因就在于不切实际的定价，25.88的起售价超过了许多人的预期，要知道同级别标杆产品汉兰达也才23.98万起，对比来看没有丝毫的性价比优势。此外在设计层面上，CX-8就是一台放大版的CX-5，虽然这样给它带来了尺寸上的优势，车身长宽高达到了4955/1842/1733mm，轴距也有2930mm，但是和同级竞争对手比起来实在是太窄了，十分影响乘坐体验。
CX-8另一个短板就是孱弱的动力，2.5L+6AT的动力组合用在CX-5、阿特兹上很合适，但对于一台大七座SUV来说就很费劲了，至于马自达引以为傲的操控表现就更不用想了。当然，除了产品本身外，马自达的品牌影响力弱也是不争的事实，说白了就是撑不起这么高的品牌溢价，10-20万才是它的舒适区，CX-8有点“超纲”了。
如果马自达能将CX-8的售价降低一些，说不定能收到意想不到的效果，但众所周知，马自达是出了名的倔强，阿特兹上市这么久了目前也就一万出头的优惠，指望它能做出改变？目前看来不太现实。
奥迪 Q2L
指导价：21.77-27.90万元
奥迪在国人心目中有着很高的认可度，在过去的2018年累计交付新车660888辆，同比增长11%，并且成功卫冕豪华车市场单一品牌销量冠军，车市负增长都没能阻止它前进的脚步，但在A4L、A6L大卖的背后，同门小兄弟Q2L却显得十分惨淡，从1月份的销量来看，它卖得仅仅比A6L新能源好一点，成了奥迪销量最差的车型之一。
作为奥迪最新的国产力作，Q2L采用了与A3、探歌相同的MQB A1平台，甚至与后者直接共线生产，虽然两者肯定存在着差距，但Q2L的起售价达到了21.77万，比探歌的顶配还要贵，就算作为豪华品牌也太不接地气了，而入门版的车型配置也很一般，比如倒车影像、并线辅助、定速巡航、自适应巡航、全景天窗、电动尾门、无钥匙进入、前排座椅加热、自动空调都要花钱选装，完全就是保时捷的套路。
此外虽然外观设计有别于家族其它车型，但内饰几乎就是照搬了A3的布局，看上去毫无新意，1.4T发动机+7速DSG的动力总成也同样来自A3，无法比拼性价比的同时还得面对诸多竞争对手的压力，而等到加长轴距的国产Q3上市后，生存空间就更小了，到时候销量可能还会进一步降低。
好在作为跳水王的奥迪很有自知之明，目前Q2L在部分地区有着2万多的优惠，不过即使这样性价比仍然过低，不知道刚提了新车不久的消费者会作何感想呢。
三菱 奕歌
指导价：12.98-18.58万元
三菱作为一家老牌的合资车企，在国内的产品线却远不如同样来自日本的丰田、日产丰富，此前也一直靠着欧蓝德苦苦支撑销量，而为了扭转这一局面，广汽三菱在去年引入了全新的SUV三菱奕歌，希望借此来分担欧蓝德的压力，但事与愿违，在1月份奕歌仅仅卖出了1813辆，还不及劲炫ASX，远没有达到预期。
奕歌最大的争议点可能就是外观造型了，前脸倒是张力十足，但侧面以及分体式尾部却显得有些突兀，消费者对此也是褒贬不一，不过懂哥倒是很喜欢这种设计，反而觉得它的内饰是个短板，虽然对称式中控台非常耐看，但是全黑的配色以及大量硬塑料的运用显得有些廉价，与外观的风格不搭，此外狭小的后备厢也是众多消费者吐槽的点。
不过奕歌12.98万的起售价倒是没得黑，只是从定位上来看，奕歌实际上算不了紧凑型SUV，空间也与缤智等小型SUV拉不开差距，这样的定位与逍客很像，但先不说三菱的品牌影响力远不如日产，就算抛开品牌因素，奕歌也没有绝对的实力能胜过逍客、缤智等对手，至于高配18.58万的价格足以买到像CR-V、奇骏、RAV4这样真正的紧凑型SUV了，更何况还与自家大哥欧蓝德有着部分价位重叠。
奕歌对于三菱来说像是一个病急乱投医的选择，模糊的定位和顶配尴尬的定价没能让它取得销量上的成功，与其投放这样的新品，不如学学大众、本田打造一款中国特供的SUV车型，说不定反而能取得成功。
你觉得它们为何销量惨淡？
原创文章，作者：cesifu，如若转载，请注明出处：http://www.cesifu.com/article/18302.html
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