国内汽车销量持续下滑，低迷环境下碰上国五国六排放标准的切换，导致各品牌厂家大量国五库存车积压。众多车企为了在7月之前清理库存车，宁愿亏本也要想办法让经销商出售库存车，从而采取大幅降价措施，也有不少车企用打着内部员工购车优惠的口号，让员工及供应商帮助消化库存。
最近就有媒体爆出天籁优惠购车活动的通知。该通知内容就是内部员工可优惠购车，每人只可申购一台车，优惠折扣为7.3折。分别是售价22.98万元的2.0T UPPER智享版和售价26.58万元的2.0T 智尊版。其次，两者都可以打73折，算下来裸车的价格分别为16.78万元和19.4万元，非常划算。
而此次优惠活动的车型两款都是天籁。但通过了解，这两款天籁都是国六车型，并且还是一款刚上市不久的车型。
迎来全新换代的天籁，新车一改往日圆润中庸的造型，变得棱角分明，非常犀利。不仅如此，发动机也换上了日产最新的2.0T涡轮增压发动机，这台发动机相比其他的2.0T最大的技术亮点就是可以改变气缸压缩比，让车辆能在澎湃动力和舒适节油两者之间随意切换。
不过目前2019款的日产天籁没有优惠活动的情况下，起步价格要20多万元，有很多网友看到这一个价格，都纷纷的表示，实在是有些贵了。
对飚丰田凯美瑞和本田雅阁，自换代以来天籁销量成绩不算突出，2019年前四个月累计售出新车2.32万台，平均月销6千台左右，整体只能说中规中距，和对手的轻松月销万台相比还是要差不少的。
全面走向运动的天籁，说实话让他的潜在消费者还是有些感到很突兀，变化太大，一时之间还没反应过来，2.0T可变压缩比涡轮增压发动机是个大亮点，但迟迟未能正式上市，也影响了销量，终端基本没有车，再者就是价格上，看不出太多的诚意。
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