在车市整体销量下滑的背景下,超豪华车领域却俨然成为了一个坚固的“避风港”。近日,根据美国咨询公司IHS统计数据显示,今年一季度全球汽车产销量下跌约7%,全球三大市场中国、美国、欧洲销量齐跌,总体形势仍不容乐观。而刚刚出炉的各大车企2019年第一季度财报也是“跌声一片“:通用一季度全球销量下滑10%,大众全球销量同比下滑2.8%,甚至德系豪华车三强的宝马、奔驰、奥迪也通通遭遇营收大幅“跳水”。
但在这种形势下,以劳斯莱斯、法拉利为代表的超豪华车、超跑品牌却似乎“风景这边独好”,今年一季度表现出强势增长,成为“负增长”的汽车市场形态下一支上扬的红线。其中,作为宝马集团旗下的超豪华品牌,劳斯莱斯在即将迎来品牌115周年华诞之际,也一并迎来了2019年的“开门红”。根据宝马集团一季度财报显示,劳斯莱斯今年第一季度全球销量达到1206辆,同比大涨49.4%,而过去的一年,劳斯莱斯刚刚创造了历史新高,全球销量达到4107辆,相比2017年同比增长22%,中国市场更是取得了同比增长43%的成绩。劳斯莱斯一季度的好成绩中全新幻影“功不可没”,作为幻影车型的第八代产品,新车于去年年底上市,采用全新专属铝制构架、6毫米厚双层隔音涂层和重达130千克的隔音材料倾力打造出“世界上最安静的汽车”。V12发动机匹配六速自动变速箱,不到6秒破百,出于对安全的考虑将最高时速控制在240Km/h。除此之外,劳斯莱斯的首款大型SUV库里南也在去年开始登场,新车长/宽/高分别为5341/2164/1835mm,轴距为3295mm,巨大的尺寸令其转弯直径达13.23m,内部空间表现已经超过了古思特,与幻影标准轴距版相当。动力方面,劳斯莱斯库里南搭载全新6.75升双涡轮增压V12发动机,最大功率422kW,最大扭矩850N·m,与之匹配的将是ZF的8速自动变速器。从全球销量分布上来看,美国市场依然是劳斯莱斯的最大金主,占据了总销量的30%,其次就是欧洲和中国市场,同时占据了20%。不仅是劳斯莱斯,经济和车市的下滑似乎也没有影响到意大利超跑品牌法拉利。近日,根据这家意大利豪华汽车制造商公布的第一季度财务数据显示,公司一季度净利润为1.8亿欧元(约合人民币14亿元),高于去年同期的1.49亿欧元(约合人民币11亿元),此外,一季度法拉利全球销量为2610辆,同比增长23%。其中,中国市场的销售也非常强劲,数据显示,大中华区销量为328辆,同比增长79%。据了解,法拉利Pofrtofino车型在一季度的销售量非常突出。Pofrtofino作为一台法拉利最便宜的车型,也是California T的继任车型,采用3.9T V8涡轮增压发动机。而法拉利本季度也即将开售首批488 Pista Spider车型。至于新款法拉利Monza限量系列也将于四季度开始发货。这些都是法拉利利润以及销量的新增长点,可见虽然没有SUV车型,但是法拉利的销量却并没有受到影响。有业内人士指出,由于客户品牌认知度、忠诚度均较强,在市场波动期,超豪华车受市场环境影响要远低于主流汽车品牌。不过,因为大部分超豪华车是实行订单排产,手工打造,因此整体市场容量也相对有限。
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