现在卖车的地很多,有正规的4S店,有二级经销商(汽贸店)还有一些电商平台。4S店买车大家都知道了,都比较正规厂家也管理得比较严格,一般不出什么问题。而很多所谓的汽车电商平台自己也没有车,主要是收集一些购车信息,然后转交给厂家或者4S店让他们完成后续的买车交车业务。
而对于汽车二网,俗称汽车二级经销商或者汽贸店在大家的感觉里好像没什么。但其实你要知道汽车4S店成本投入,规格较大,国内的4S店的数量是数得过来的,开4S店也要经过厂家的授权和考核。但是汽车二级经销商没那么繁琐,他们并不受厂家直接管理,它们的数量比正规4S店多得多。其实, 所谓二级经销商,是针对厂家特约维修店4S店而言的,即二级经销商是没有厂家认证的小汽车经销商,二级经销商一般是一级代理或地区总代的分销处。他们主要存在于4S店比较少的三四线城市,当然在一二线城市也是作为正规4S店的分销机构,帮忙卖车的。
他们的车能买吗?
其实汽车都是由厂家直接生产,而且二级经销商本身是没有车辆,他们也是从从4S店拿车,提车。由于没有像4S那样受厂家限制,而且本身投资也比4S店低,加上他们是以大客户的身份从4S店提车,所以二级经销商的价格会比4S店低一些。所以正规守信誉的汽贸店他们的车子是完全没有问题的。除非他们昧着良心,做手脚。正规的店一般也有必要这样做。
那么有了4S店为什么还有汽贸店呢?
一方面4S店的投资大,人员成本都很高,需要有足够强的区域经济和汽车消费能力的地方才能开得起。而在一些经济不那么好的地方,是撑不起这么大的店的。即便在经济好的地方开起来了,一个4S店的辐射范围也是有限的。加上一般厂家会给4S店一个销售任务,只有完成任务才有厂家的返点,所以也需要有汽贸店帮忙消化库存。一般一家4S店也会对接有很多汽贸店。而从消费者的角度来说,4S店的价格是由厂家控制的,优惠有限, 对消费者而言,一个不会变动的价格在卖方市场中是比较难被认可的,消费者需要一个价格相对灵活的市场;这时候众多汽贸店的优势就出来了。
汽贸店的车型更多更全,他们可以从多个品牌汽车4S提车,一些大的店还可以从全国各地调货。
现车多 提车快,二级经销商由于可以从多家4S提车,所以掌握的现车资源比单一品牌4S店多。
价格相比4S店有优势,由于不受厂家直接管理,所以汽贸店经常在价格方面会有不小幅度的优惠出现,这也是二级市场最受消费者关注的特点所在。
他们的车有问题吗,售后服务怎么样?
二级经销商所售车型都是来自4S店,所以车源没有问题。买了他们的车,售后保养等服务也是在4S店处做,同样享受的是全国联保,你只要到4S店都能享受同样的售后服务。
他们怎么赢利?
1.相比4S店有更低的价格和更大的利润空间、2.卖保险的返点,3.汽车金融贷款,按揭的手续费五五费。4.相比4S店更低的运营成本和更全的车型,对应更多的购车者和汽车消化能力。
在汽车二级经销商和汽贸店买车要注意什么?
二级经销商的车子没有问题,买车卖车也没有问题,但是这主要是针对正规信誉好的店。有些不良经销商或者存心坑蒙你的黑店你就要当心了。所以在这些地方买车你要格外小心一下。 首先应该做到货比三家,最好可以先去4S店做好充分的咨询,对车辆各种配置参数做到心中有数,不会被不法商贩用库存车或者返修车蒙骗。其次在签订合同的时候,要注意合同细节,特别是购车条款内容。如果你是贷款买车,就要更加注意了,涉及到的利率,定金,退车等细节。最后就是交车细节了,如低价提车是否需要作售后一条龙服务,如果单提裸车,是否还能低价提车。还有就是一定要问清楚车辆的售后服务情况,地点及收费等情况。
在提车的时候也要好好检查一下车况,行驶里程,相关功能的,也要试驾体验一下看看有没有问题!
所以说在汽车二级经销商、汽贸店买车是没有问题的。你要做的是找到信誉好的店,做足准备功课,注意一些细节,好好算算账是否划算等。
原创文章,作者:cesifu,如若转载,请注明出处:http://www.cesifu.com/article/14927.html
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