在搜索引擎上输入“新中产阶级”这五个字之后,得到的解释是:年轻,80、90后为主力军,25-40岁的人群占比高达61.4%;教育背景良好,本科以上学历占比59.7%;多居于国内一、二线城市,月收入万元以上;追求有品质、有态度的生活,因此对于“新中产阶级”人群简短的总结就是:年轻时尚、懂得品味且有一定积蓄。那么,想必这些人在对于买车这个人生中必须经历的事情也一定是围绕着这三条主线展开。于是今天我们就向这类“新中产阶级”人群推荐三款20万元左右符合其调性的SUV车型,作为一份理性的购车参考。
Jeep家族的大切诺基和牧马人在很多越野迷心中就是图腾一般的存在,而犹如小号“大切诺基”一般的指南者的出现,可以说很大程度上满足了众多普通阶层消费者的愿望,所以如果喜欢就该认真思考下。
途岳的出现,与途昂、途观L等车型完善并丰富了大众品牌SUV车型的产品阵容,而面对中国市场,估计“多生孩子好打架”这句话应该错不了。
自去年大众SUV品牌之夜,多款SUV亮相中国市场以来,就标志着大众将展开猛烈的SUV攻势,而T-ROC探歌和探岳作为一汽-大众旗下的两员大将已分别向其所在的细分市场发起进攻,也会有更多看点。
总的来说,这三款车型在其所在的细分市场中有着鲜明的特征和产品卖点,并且均比较符合年轻人的眼光。所以作为“新中产阶级”人群中一员的你,如果还在考虑购置一款合适SUV车型的话,不妨将眼光投向上文中这三款,或许其中一个就是你今后的爱车。
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