说白了,从上到下都在想着法地刺激消费、扩大内需。作为一个足以带动诸多行业经济活力的“大件消费品”,汽车自然而然成为了一个极佳的刺激载体。关键是,消费者会甘当接盘侠吗?
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“国五清仓大甩卖,抓紧了,再不买就上不了牌了”。
最近一两个月,有关“国五国六”的话题再次甚嚣尘上。从各地政府,到主机厂经销商,再到一线的汽车销售,无不都想着法引导百姓进行汽车消费。
政府层面,为了鼓励人们购车刺激消费,过去一直充当“禁止燃油车”先锋、不断收紧燃油小客车指标的深圳和广州,居然脚前脚后同时宣布将新增几万个燃油车号牌。见状,网上对北京和上海应跟进的呼声也相当高涨。
主机厂经销商层面,“国六实施在即,国五车清创大甩卖,五折凯迪拉克,标致买一送一…… ”诸如此类的营销举措和口号,不绝于耳。让许多搞不清状况的普遍消费者,误以为现在汽车都是“白菜价”,再不买就“过了这个村没这个店了”。
果真如此吗?“其实也还好,以我们店来看,目前终端优惠幅度跟之前相差不大,部分商家这么宣传更多的是以此为噱头,想吸引更多的潜在买家进店吧。”针对近期业界传得沸沸扬扬的国五国六切换一事,笔者电话咨询了一位武汉本地的某品牌4S店汽车销售人员。
据他介绍,虽说从国五往国六过渡是大势所趋,但中短期来看(至少一年半载内)对于武汉的购车者而言,根本还不存在需要强制性购买国六车型一说。
“目前我们店里同一款车型,基本上同时提供国五和国六两个版本供消费者自行选择,只是卖国六会相对赚钱一些,因此我们也会倾向于向顾客推荐国六车型。”
据笔者了解,按照去年有关部门正式出台的相关政策规定,我国的国六排放标准分6a和6b两个阶段实施,总体时间节点分别在2020年7月1和2023年7月1号。
当然,考虑到环保及其它方面的因素,诸如北上广深、山西、海南等十几个省市表示将提前实施国六标准,其中一个比较临近的时间点即为今年7月1日。离现在还有不到一个月时间。
对此,一位市场分析人士向笔者表达了悲观态度,“目前来看,车市大环境并不理想,很多地区要想提前实施国六,估计并不现实。”
实际上,包括广州在内的部分城市相关部门日前也已经作出相应安排,7月1日之后继续给一个月到几个月不等的“过渡期”,更多省市的相关行业部门也在作积极争取。
值得注意的是,这已经不是有关地方政府主管部门第一次作出让步,延期国六的实施时间节点。以全国“节能减排”标兵深圳为例,早在去年11月1日,深圳就一度率先实施柴油车的“国六”标准,不过仅仅一个月之后便迫于现实压力被迫叫停,延期到了今年7月1日。
根据有关部门的统计,国六进一步加严了氮氧化物和颗粒物的排放限值,总体上在国五的基础上加严了30%。
以国六b阶段的限值为例,汽油车污染物将降低45%~50%,柴油车污染物将降低70%~81%,颗粒物将降低33%。毫不夸张地讲,国六b堪称是当今世界最严苛的排放标准之一。
有意思的是,一方面从去年开始中国车市整体大环境急转直下,产销量经历了二十八年来首次负增长,这给诸多此前意欲提前实施国六标准的地区和城市增添了不小压力。与此同时,我们看到行业里从上到下却又都在不遗余力地借“国六”话题大做文章渲染“恐怖”气氛,搞的好像从明天开始全国就要统一实施国六了一样。
在笔者看来,这看似矛盾实则统一。归根结底,当前全球局势不稳、经贸摩擦时有升级扩大之势,国内经济大环境下行压力较大,车市也跟着一路跌跌不休。从上到下,都在想着法地刺激消费、扩大内需。
作为一个足以带动诸多行业经济活力的“大件消费品”,汽车自然而然也就成为了一个极佳的刺激载体。
从去年政府有关部门倡导、一众车企积极响应的新一轮“汽车下乡”刺激政策来看,效果并不理想,并没有达到预期。如今,借着国五升级国六的过渡期,各方也有意向普罗大众消费者传递“国五清仓大甩卖,再不抓紧,国六车型要涨价了”的刺激信号。
问题在于,钱袋子收紧且早已看穿了一切“套路”的国民消费者,还会轻易甘当车市的接盘侠吗?
原创文章,作者:cesifu,如若转载,请注明出处:http://www.cesifu.com/article/37830.html
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