中国的SUV市场是真的神一样的存在。只要外形做的大气一些、空间大一点,基本都能有动辄一万以上的销量。这可不是一个小数目,在欧洲大本营像标致308这个欧洲一个月销量也就一万辆。
科迪亚克算是斯柯达真正意义上的第一辆SUV了,其野心也不小,希望在国内能够跟老大哥途观大干一场,可斯柯达着实被销量打了个耳光。到底是什么原因呢,我们不妨来看一下。
一、外观运动感不佳
相比欧洲的科迪亚克,国内的科迪亚克外观上就有不少的简配,首先,就是SportLine版本的黑色车顶行李架和进气隔扇本来是这车非常大的亮点,但是国内车型给砍没了。另外,原车全LED的配置到了国内后转向灯这些也改成了卤素,在点亮效果上明显差了不止一点。
2、 内饰舒适性配置简易
先说座椅,国内的科迪亚克装配的是普通的真皮座椅,要说在质感上还算不错了,但是跟原车的nappa翻皮座椅相比显然要吝啬不少,完全丢掉了豪华气息。再说氛围灯和音响跟原车的也有不少差距。最主要的还是在一些基础配置,包括安全配置上的差异,这显然与科迪亚克对于斯柯达定位有矛盾。有投入才有产出,对于欧洲资本家应该不难理解,空手套白狼显然在中国已经行不通了。
3、 选择性差
国内科迪亚克总共推出了包括5座和7座在内的5款两驱车型和2款四驱车型,虽然横向和国内同类产品看,选择还算主流,但是和欧洲的科迪亚克相比,显然已经减少了不少。
成哥了解到,欧洲市场上的科迪亚克,除了基础版和sportline版本外,还提供了各种选装包,外观部分包括:金属色的车身,19英寸的合金车轮毂,天窗;内饰和配置部分包括:后排电尾门、立体扬声器、自动辅助驾驶等,另外科迪亚克还提供了不同年限的服务包。这些选装包都可以单独选装,每样价格从几千到几万人民币,对于消费者来说组合起来非常方便。
4、 定价太高
国内官方指导价格在18.69-26.99万之间,但是低配版本基本上很多配置已经被简配掉了,而高配版本的价格基本在25万上下,这个价格都已经快可以买到丰田的汉兰达了。汉兰达在中国几乎是家喻户晓,而且在民间的口碑甚佳,二手车市场也是神一样的存在。
科迪亚克作为新晋选手,理应有个比较谦虚的姿态进入市场。然而斯柯达的市场部门显然过于乐观,不仅车辆从内到外做了不少的简配,甚至很多便利的选装包的粗暴删除导致消费者在选择的自由性上也大打折扣,更何况偏高的定价也是吓跑不少粉丝。
外国的月亮比较圆,这句话在科迪亚克上毫无毛病,抱着情怀买这车的只会越来越少!
原创文章,作者:cesifu,如若转载,请注明出处:http://www.cesifu.com/article/23286.html
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