“
为了这万台销量,天籁放弃了多少脸面
新天籁已经到来半年时间有余,对于新天籁来说,这半年的日子并不好过,从去年12月份换代后,新天籁那一身的黑科技可谓是震惊四座,虽然外观上无比接近蓝鸟,但业内对新天籁的未来还是相当乐观的,毕竟这确实是一台好车,相较于之前的天籁,新天籁也开始有了独属于自己的个性,从”软”到”硬”相当适合用来形容天籁的改变,但随之改变的还有它的销量。
天籁销量很差吗?
其实,许多人说新天籁销量暴跌时我并不赞同,因为在之前,天籁的销量也不过就是大几千台左右,仅有个别月份能够突破万台,而新天籁来临后,确实表现有些乏力,而且销量也并不稳定,例如今年3月份新天籁卖了7052台,到了5月份却只卖出了4227台,而从6月份开始,天籁销量呈现回暖之势,在连续两个月销量超过9千台后,8月份天籁的销量终于破万了。
10459台,这是日产最新公布的天籁8月销量,如此看来,新天籁顶着2.0T VC-TURBO可变压缩比涡轮增压发动机名号也终于有了回报,日产的苦心也终于得到了大家的认可,但天籁这破万的销量,可能并没有你想象的那么美好。
为了销量,天籁放弃了多少?
首先来说天籁的优惠幅度不得不提上一嘴,别说什么雅阁、凯美瑞也有优惠,我要说的是天籁的优惠幅度有多大!新天籁来临时不少人直呼其价格太高,官方售价17.98-26.98万,它几乎和凯美瑞站在了同一”起跑线”上,但如今呢?在遭受了半年多销量不佳困扰后,天籁给出了2万甚至更多的终端优惠,而且这只是电话咨询,不少车主的裸车价也仅仅是在15万出头。
你没看错,如今的天籁价格比雅阁还要低,从之前的售价堪比凯美瑞,再到如今的比雅阁还要便宜一万,这还是我第一次见到日系三剑客中能有一位给出这么大的优惠幅度,但是毕竟天籁销量上去了,无非就是”薄利多销”呗,但我还是要说,新天籁,相当失败!
大家不妨回想下新天籁的卖点是什么,无疑就是那台2.0T VC-TURBO可变压缩比涡轮增压发动机,252匹马力的它让当时许多人惊讶道:你一个沙发想要跟别人飙车?但新天籁的”噱头”却成了拖累新天籁的地方,即使有着2万元的优惠,2.0T天籁的售价仍然接近19万,混动雅阁才19万,况且人家还喝92。
我并不是说这个价格买天籁不值,而是这导致了2.0T天籁销量占比相当低,大家则更倾向于2.0L版本天籁,不是因为它实力有多出色,只是因为它真的很便宜,低配车型15万左右,高配2.0L版本车型也才17万出头,速腾价格买天籁,何乐而不为呢?我要说天籁这样做很丢脸许多人可能并不赞同,毕竟人家是为了挣钱去的,但是看着看家2.0T车型销量,恐怕日产自己也笑不出来。
原创文章,作者:cesifu,如若转载,请注明出处:http://www.cesifu.com/article/56850.html
评论列表(17条)
You present hard to understand topics in a clear and engaging way, as if inviting me on an adventure of the mind.
The post was a beacon of knowledge. Thanks for casting light on this subject for me.
The Writing is like a trusted compass, always pointing me in the direction of enlightenment.
The writing captivated me from the first paragraph to the last. It’s rare to find such engaging content.
The commitment to high quality content really shows. I’m always excited to read The work.
Glad I stumbled upon this article. It’s like finding a $20 bill in a pair of old jeans.
The attention to detail is remarkable. I appreciate the thoroughness of The post.
Thank you for making complex topics accessible and engaging.
Your insights have added a lot of value to my understanding. Thanks for sharing.
You’ve opened my eyes to new perspectives. Thank you for the enlightenment!
I’m so grateful for the information you’ve shared. It’s like receiving a thoughtful gift from someone special.
The post has been incredibly helpful. Thank you for the guidance!
Thank you for the hard work you put into this post. It’s much appreciated!
This is a brilliant piece of writing. You’ve nailed it perfectly!
I’m always excited to see your posts in my feed. Another excellent article!
You’ve opened my eyes to new perspectives. Thank you for the enlightenment!
I’m bookmarking this for future reference. Your advice is spot on!